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Visit Greater Lima: A New Brand for a Thriving Community

Writer's picture: Jessica LammersJessica Lammers

As we embark on a new year, Visit Greater Lima is excited to unveil a refreshed brand identity that reflects the dynamic growth and vibrant spirit of our community. While our previous brand served us well, it was time to evolve to better represent the exciting changes happening in Greater Lima.


A New Look, A New Era

Our new logo retains the familiar essence of our previous design while incorporating modern elements that symbolize the progress we've made. The simplified pin drop, now subtly incorporating elements of the Ohio state flag and a star marker, represents Lima and Allen County with a touch of local pride. The "Lima" script, bold and unique, reflects the vibrant culture and exciting atmosphere of our region.


variations of the Visit Greater Lima logo
New Logos for Visit Greater Lima

Elevate Greater Lima: A Message of Growth

Moving forward, our messaging will shift from "It's All Good in Greater Lima" to "Elevate Greater Lima." This new tagline encapsulates the positive momentum we're experiencing. We're witnessing a surge in investment, with new businesses opening their doors and offering exciting dining and shopping experiences. This growth is not just limited to Lima; surrounding towns and villages are also thriving.


The excitement is palpable! We consistently hear from visitors who are pleasantly surprised by the positive transformations they see during their return trips. They frequently reach out to us via social media and phone calls, eager to learn about the latest events and business openings they've discovered through our Facebook page.


full page ad displaying plates of food, little girl at the museum, rides and attractions at the fair


Beyond the Brochure: Unveiling the True Essence of Greater Lima

To further showcase the unique character of our region, we're launching the "Beyond the Brochure" campaign. Our team will embark on a series of immersive experiences, exploring off-the-beaten-path experiences, savoring local cuisine, and meeting the passionate individuals who make Greater Lima so special. These firsthand encounters will be shared through blog posts, captivating social media content, and on our monthly newsletter, providing visitors with a deeper understanding of what makes our community truly unique.


We are thrilled to embark on this new chapter for Visit Greater Lima. Our refreshed brand reflects the vibrant spirit of our community and the exciting future that lies ahead. Don’t miss a thing! Subscribe to our e-newsletter and follow us on Facebook to stay updated and  connect with other locals and visitors who love exploring Greater Lima.

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Visit Greater Lima Convention & Visitors Bureau | 144 S. Main St. Suite 101 | Lima, Ohio 45801

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